Lifestyle Enterprise’s Rollback Event Featured in Furniture Today
Lifestyle Enterprise was recently featured in Furniture Today for its upcoming Rollback Event, a special online-only sourcing opportunity created for retail partners across the home furnishings industry.
The event will take place from July 13–24 and is being introduced during a meaningful year for the company. In addition to recognizing the 250th anniversary of the United States, the Rollback Event also celebrates Lifestyle Enterprise’s 30th anniversary.
As highlighted in Furniture Today, the event is part of Lifestyle’s continued effort to create more flexible digital buying opportunities for its dealer network. While the event runs for a limited period, it reflects a broader strategy to support retailers with value-focused programs beyond traditional market dates.
The Rollback Event follows Lifestyle’s earlier online sourcing initiatives, including Hsieh Days, which began in 2025 and continued in 2026 after receiving strong response from retailers.
Bringing Back Proven Favorites
One of the key ideas behind the Rollback Event is to revisit selected best-selling items and present them with renewed value for today’s retail market. Among the featured highlights is Lifestyle’s Louis Phillipe bed, a long-standing customer favorite that first debuted in 2001.
By bringing back proven designs while also refreshing selected current items, Lifestyle aims to help retailers create meaningful promotional opportunities, strengthen customer interest and support sales during an important selling period.
The Rollback Event will include selected upholstery groups.
Designed to Support Retail Partners
The Rollback Event has been developed in cooperation with selected factory and supply chain partners. This helps support product planning, inventory coordination and dependable execution throughout the promotional period.
For retailers, the event is designed to provide flexibility. Dealers may use the selected programs to improve value on key products, create their own consumer promotions, drive showroom traffic or build stronger seasonal sales opportunities.
The Rollback Event celebrates the U.S. 250th anniversary as well as Lifestyle Enterprise’s 30th anniversary.
Respecting the Past While Moving Forward
The Furniture Today feature also noted Lifestyle’s continued focus on growth, change and long-term retail relationships. While the furniture industry has faced challenges in recent years, Lifestyle continues to explore new ways to support its partners and create excitement in the marketplace.
This direction can also be seen in the company’s High Point Market presence. Lifestyle’s showroom, located in the former High Point post office building, reflects the company’s respect for traditional furniture markets while its exclusive online events help extend buying opportunities throughout the year.
Together, the physical showroom and digital event strategy allow Lifestyle to connect with buyers at market while continuing to support retailers and factory partners beyond market week.
Lifestyle is bringing back its popular Louis Phillipe bed as part of the Rollback Event.
Event Information
The Lifestyle Enterprise Rollback Event will run from July 13–24. Product availability, quantities and qualifying SKUs may be limited during the promotional period.
Retailers interested in participating are encouraged to contact their Lifestyle Enterprise representative for program details, qualifying products and promotional opportunities.
