Lifestyle Enterprise has named Adam Leifer national sales manager for case goods, a newly created position supporting the company’s retail partners and case goods business.

Leifer will work with the case goods sales organization to support existing accounts and develop new retail opportunities. He reports to Derrick Ng, president of Lifestyle Enterprise’s case goods division, according to Furniture Today.

Leifer brings experience on both sides of the furniture business. He began in his family’s retail store, moved into furniture representation in 1986 and joined Lifestyle Enterprise in 2008. His expanded role builds on years of working with retailers and the Lifestyle sales team.

In the report, Leifer said he looks forward to working with Ng, Lifestyle’s sales team and its retail partners as the case goods business grows.

Retailers and dealers interested in Lifestyle’s case goods can contact the Lifestyle team for current product and account information.