Our Story

Expanding Globally Through Innovation, Strategic Partnerships, and Multi-Channel Growth, Strengthening Leadership in the International Furniture Industry

Lifestyle Global Enterprises Group was established in 1996. Its’ headquarters (Lifestyle Enterprise, Inc.) was originally located in High Point, North Carolina, USA. In 2012, the group was publicly listed on the OTC listing after it returned to Taiwan (herein named Lifestyle Global Enterprises Inc. and stock number 8066). It is the only furniture company in Taiwan that has its own brand with B2B marketing around the world. The main sales region covers Europe and North America, and the company enjoyed a 50% annual growth rate from 1997 to 2007.

At present, the group currently has 24 subsidiaries and offices located all over the world. With a market presence all over the world, Lifestyle earns the reputation as one of the leading furniture companies in the industry.

In addition to meeting the need in China, Lifestyle aims at working together with partner companies to target markets in India and Russia, given the huge population.

In the past two years, in addition to strengthening the development of its global branches, Lifestyle has adjusted its business model by expanding both domestic and overseas markets through M&A of different channels and developing its brands. As virtual and real channels are integrated, Lifestyle acquires different industry sectors to create a more comprehensive business and bring together various resources. Developments with multi-directional strategies can help expand Lifestyle’s business as well as secure its leading role in the global furniture market.

William Hsieh

Founder of Lifestyle

Starting from scratch at his fifties, William Hsieh (謝貞德) founded the well-known furniture company- Lifestyle. Hsieh started Lifestyle in the U.S despite being in debt. In 2007, Lifestyle achieved a new hike in revenue of NT$10 billion, and since 2012, the company has been listed on the OTC market in Taiwan. The secret to Hsieh’s success is the rule of WHW- what (what products to sell), how many (how many to sell), and when (when to sell). The WHW rule is simple but never easy to implement. The book- Re-think reveals Hsieh’s hands-on experiences and marketing strategies on how to put the WHW rule into practice.

However, business management requires not only the WHW rule; Hsieh also kept in mind all the help received along the way. It all started out with retrieving an umbrella for his teacher in the university, and the book depicts Hsieh’s life philosophy of holding kindness and goodwill, which led to miraculous moments that helped Hsieh overcome all obstacles. Through Hsieh’s stories and life experiences, readers can have a glimpse into his personality and see how Hsieh got back on his feet.

Re-think: A Story of WHW
Publisher: Business Weekly
Publication Date:2018.04.19

Learn more about the founder of Lifestyle

Company Philosophy

CONCEPT 01 Global Marketing Using House Branding
CONCEPT 02 Create a Win-Win Trading Platform WHW Demand Creation
CONCEPT 03 Global Private Show
CONCEPT 04 Lifestyle 51/49 Partnership Model
Learn more about our company philosophy

Key Milestone

2026
  • Lifestyle celebrates its 30th anniversary, marking three decades of growth in the global furniture industry.
  • Hsieh Days 2.0 held Feb 2–4, 2026.
  • Over 650 containers sold within 3 days.
  • Expanded to a hybrid digital + showroom buying model.
2025
  • First Hsieh Days digital buying event launched for furniture retailers.
  • Introduced a digital wholesale model for dealer inventory buying.
  • New Lifestyle showroom opens at 100 East Green Drive, High Point.
2021
  • Divany Taiwan was established.
  • Imagine Creative was established.
2020
  • Ms.Jodie Hsieh as new Chairperson.
  • A new exhibition hall will be set up in Shanghai.
2019
  • Revenue exceeded NTD 8 billions, Dividend NTD 10.
2018
  • DIVANY was established.
2017
  • Rotai products endorsed by actress Lin Chi-ling(林志玲).
  • Allied with the shopping channel company- Rokuinkan Group and started teleshopping business.
  • Eco-leather Series officially launched for sale at China International Furniture Expo in Shanghai and furniture fairs in High Point, U.S.
  • "Casa di Love Project" supporting Donated solar lamps and radios to the disaster area in Oaxaca, Mexico.
  • Luvliving was established.
2016
  • Celebrated Lifestyle's 20th Anniversary at The Grand Hotel Taipei.
  • Launched the ''Casa di Love Project'' in Tuscany of Italy, co-organized with The Rising People Foundation and Madam Hsieh H.Y Foundation of Culture & Art. The President of the Republic of China, Tsai Ing-wen(蔡英文), made her remarks at The Grand Hotel Taipei supporting this initiative in humanitarian aid.
  • Obtained sales right for Rotai massage chair in Shanghai and invited international movie star Xiaoming Huang(黃曉明) for endorsement in Taiwan.
2015
  • Started the online retail store- i-Living in Taiwan to operate under B2C model.
2014
  • Lifegreen obtained the patent of Apple 9 from Italy and produces eco-leather made of apple peel for furniture manufacturing.
2013
  • Established the eco-leather brand- Pellissima and became the world's leading supplier of leather for home furniture.
2012
  • Listed on the stock market in Taiwan.
  • Lifestyle Asia was established.
2011
  • Started private furniture exhibitions in Las Vegas, USA.
2010
  • Held the global event for furniture peer group at Beijing's Palace Museum. Lifestyle has been the only company so far that has held a furniture fair in China’s Forbidden City.
2008
  • Lifestyle Europe was established.
  • Lifestyle Australia was established.
2007
  • The only company in North Carolina invited by former president George H. W. Bush(小布希總統) to the White House banquet.
  • With global sales of US$300 million, Lifestyle ranked the eighth largest furniture supplier in North America and the only furniture company with a 50% annual growth rate from 2000 to 2007.
2006
  • Awarded the "Company of the Year" as the second largest furniture company in North Carolina.
  • Named "The Fastest Growing Furniture Supplier of the Year" by Furniture Today.
  • The first company to hold a private furniture fair in High Point, USA.
2005
  • Participated in international furniture fairs in Paris, Cologne, Birmingham, Singapore, Shanghai, Guangzhou, Melbourne, and Kuala Lumpur under the theme of “The Forbidden City Furniture Show.”
  • Private brands- Forbidden City, Shanghai was established.
2004
  • Forbidden City Museum- Lifestyle Enterprise Inc. Showroom established in High Point, USA.
2000
  • Lifestyle headquarters moved to High Point, North Carolina, also known as the furniture capital in the U.S.
1998
  • Lifestyle Singapore was established.
1996
  • Lifestyle USA was established in Los Angeles, USA.

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Showcases global expansion, innovative strategies, and strong partnerships, driving growth and leadership in the international furniture industry.

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